The International Conference on Entrepreneurship (ICOEN) 2025 is an interdisciplinary academic forum that brings together researchers, practitioners, and policymakers to share insights and innovations in the fields of business, management, social sciences, and entrepreneurship. This year’s conference emphasizes the integration of digital transformation, sustainable practices, and socio-economic impact, fostering collaboration among academics and industry leaders to address emerging challenges in the global economy.

Submission Guidelines

• Full papers presenting completed research, empirical analysis, or case studies on digital marketing, social commerce, and consumer behavior
• Posters showcasing preliminary findings or ongoing projects related to TikTok Live interactivity, trust, and repurchase intention in business and social science contexts.

List of Topics

• Digital Marketing & Social Commerce
• Consumer Behavior & Purchase Intention
• E-commerce Platform Strategy
• Quantitative Research in Business and Management

Invited Speakers

• Viona Joycelyn
• Auditia Setiobudi

Publication

ICOEN 2025 proceedings will be published in the conference e-proceedings with ISBN and indexed in major academic databases. Selected papers will be invited for publication in partnering Scopus-indexed journals.

Venue

The conference will be hosted at Universitas Ciputra Makassar, located in CitraLand City CPI, Makassar, Indonesia. ICOEN 2025 will be conducted in a hybrid format, allowing participants to join either on-site or through a fully interactive online platform to ensure broader accessibility and global participation.

Contact

All questions about submissions should be emailed to vjoycelyn@student.ciputra.ac.id